The Foundation for Living Beauty was founded in 2005 with the goal of providing supportive services to women along their cancer journey. At that time, Living Beauty’s founder Amie Satchu was running an internationally distributed hair care company specializing in wigs and hair extensions. Wanting to do something to give back to the women with cancer who bought her products, she decided to launch a non-profit that would provide her beauty products and makeovers to women living with cancer. In the midst of incorporating the nonprofit organization, Amie’s own mother Joni Petersen was diagnosed with multiple myeloma. With her mother as the driving force, The Foundation for Living Beauty was born and Amie’s mission to provide emotional and physical support to women with cancer became her central focus and passion.
Although the Foundation’s original intent was to focus on “look good, feel good” events, it rapidly became much more, meeting the complex emotional and physical needs of women cancer patients, called “Living Beauties.” Through its holistic approach, The Foundation educates, uplifts and empowers women along their cancer journey. It has grown primarily through word-of-mouth recommendations, making the organic relationships shared by its Living Beauties one of its unique strengths. Through Joni’s personal journey, a social worker herself, the organization has learned the value and importance of creating a strong support system for the women it serves and understands how that support can impact their quality of life and health outcomes.
Currently providing services to more than 1,300 women, The Foundation for Living Beauty provides a myriad of events, support services and resources to any woman on the cancer journey, whether newly diagnosed, in mid treatment or beyond.
PROGRAMS
Wellness Retreats, Serenity Yoga Retreat, Soul Nourishment Retreat are just a few of our retreats we offer. The purpose of Living Beauty’s activities for women is to provide them with hope for the future, and the development of skills and healthy habits that will assist them in their cancer journey. In addition, The Foundation for Living Beauty believes that a community of women can organically support one another and that women who have a strong support structure achieve better health outcomes. We believe that women empowering and encouraging one another are a critical part of healing.
The Foundation for Living Beauty offers women with cancer a comprehensive offering of wellness activities designed to assist them in the healing process. Facilitated by experts in their field, Living Beauties are provided with a vast array of programs like Yoga 4 Cancer, nutrition, mindfulness, meditation and more to help them strengthen both their bodies and their spirits. One-on-one support in energy healing, essential oils, nutritional guidance and more allow women to focus on their specific needs in a private, nurturing setting. In addition, women are provided with ongoing opportunities to develop community with other women along the same path.
All of our services, whether in-person or online, are free for our Living Beauties. Our in-person events are currently located in California but are open to women from all over the country.
Integrative Therapy Workshops
Education is a vital part of the holistic model we embody. Living Beauties are introduced to various healing modalities that beautifully complement their traditional treatment plans.
Y4C (YOGA 4 CANCER)
NUTRITION
ONCOLOGY SKINCARE
AYURVEDA
HEALING THROUGH ART
MUSIC THERAPY
QI GONG
HEALING THROUGH WRITING
One-on-One Support
One-on-one energy healing sessions allow Living Beauties to experience different energy healing modalities such as Reiki and are designed to address their individual needs.
Sisterhood Support Events
Sisterhood Support Events are another way we respond to the needs of Living Beauties. These programs give women an opportunity to share in each other’s concerns, celebrate milestones and create a sisterhood bond.
Resources and Support
We are proud to offer a variety of support services to our Living Beauties, including financial assistance through partnerships with other organizations and referrals to additional services through our resource site and library.
Educating, uplifting, and empowering women with cancer.
We call our participants “Living Beauties” because we feel this best represents who they are inside and out. Women over the age of 18 who have been diagnosed with any form of cancer – whether currently living with cancer or cancer survivors – are eligible to become Living Beauties. Once you’re in our database, you will receive our emailed newsletters with invitations to our programs. All of our events are free to the women we serve.
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